AtlasMetabolic
Structure-by-structure comparisons — documents, fees, ownership

Atlas vs. the category · July 29, 2026

Atlas Metabolic vs. GameDay Men's Health: fees, ownership, documents

Independence note: this site is not affiliated with GameDay Men's Health. The name is used only to identify the company discussed (see the publisher disclosure in the footer). Figures below are dated; GameDay Men's Health’s current official documents control.

The fastest-scaling franchise in the men’s-health lane — real scale, with a royalty meter that never stops and a brand the franchisee never owns.

GameDay Men's Health — what the public record shows

Ongoing take6% royalty on gross + ~$2,000/mo local advertising (2025 FDD digests; current FDD controls)
All-in entry~$224,000–$410,000 (Item 7 digests)
Brand ownershipFranchisee operates under the GameDay brand; the brand is not theirs at exit
Earnings pictureHeadline Item 19 figures trace to an early cohort; recent digests show materially lower system-wide figures — ask for the current median

Atlas Metabolic — the structure we publish

Ongoing takeNo percentage-of-gross royalty to Atlas; the final agreement controls.
Brand ownershipThe operator’s company owns its own brand.
Earnings claimsAtlas makes no earnings or income-performance representations.
PricingProvided in writing during evaluation — not advertised.

Hold both of us to the same three questions

One: what does the full ongoing cost total over ten years at your realistic revenue? (Run it free.) Two: what does the actual document say — the current FDD, or the written terms? Three: what do you own at the end — the brand, the customer list, the goodwill? If either offer gets worse the more precisely you ask, that is the answer.

This page is Atlas comparing itself — openly We publish this comparison under our own name, from dated public documents, and we invite the same scrutiny in return: watch the diligence walkthrough, then see how Atlas structures it.
Sources & dates (retrieved July 29, 2026 unless noted)
  1. Competitor figures: 2025 FDD-year digests via sharpsheets.io, franchisechatter.com, franchisepayback.com, franchisesidekick.com, vettedbiz.com, and each company's own published materials; retrieved late July 2026. Franchise terms change — each company's current FDD and official documents control.
  2. Atlas structure statements reflect the published Atlas model; the final written agreement controls.